As more consumers purchase electric vehicles (EVs), sales are expected to grow to 11.2 million in 2025, before reaching 31.1 million by 2030. So, why are more people choosing to purchase electric vehicles rather than traditional cars? Primarily for the safety of the environment and the plethora of technological advances that they provide. What does that mean for dealerships? That they need to share the electric vehicle service contract advantage with EV buyers increase electric vehicle service contract sales.
Why Your Dealership Should Be Offering Electric Vehicle Service Contracts
Electric vehicle service contracts are one of the most effective ways dealerships can increase their EV sales. If you’re not offering these, you’re missing out on quite a bit of potential revenue. EV service contracts are an excellent way to maximize your sales. They’re effective at increasing customer satisfaction and they’re easy to use. This is a win-win for both consumers and dealerships.
Why Your Consumers Need an Electric Vehicle Service Contract
When purchasing a new or used EV, consumers will want reassurance that the technology they are investing in is worth the money. One way to help reassure your buyers is through an electric vehicle service contract.
These contracts ensure the buyer that their new vehicle is road-ready and will last for years to come. If you’re struggling to generate interest in EV service contracts, then you’ll want to make sure you are taking the time to outline their many benefits, including:
1. Protect the Vehicle’s High-Tech Components
One reason that electric vehicles can be pricy is their many high-tech components. The vehicle’s electric motor and battery pack are among the most expensive components on the vehicle. If something goes wrong, the cost of repairing or replacing these items can be extremely expensive. However, with EV service contracts, the vehicle’s high-tech components are protected.
This helps give buyers peace of mind knowing that their initial investments are being protected for the long haul, making that initial sticker price a little less intimidating.
2. Helps Keep Costs Down
An electric vehicle service contract is an excellent way to keep the cost of the vehicle down. When consumers buy a vehicle that will cost them thousands of dollars upfront, they want to be sure they are not paying for any additional costs that may arise.
The contract typically covers virtually all of the vehicle’s components in one convenient package. Should anything require attention following the purchase, the EV service contract should cover the costs of:
- Towing/roadside assistance
- Most repairs for mechanical and electrical components
- Trip interruption insurance, should your car break down while traveling
Excellent Service That’s Easy to Use
An electric vehicle service contract is an excellent way to ensure that your customers have the highest quality of service. The contract typically outlines several things that your customer will receive when they purchase a vehicle from your dealership – and when you pitch these services in a way that addresses your customer’s greatest concerns, they practically sell themselves.
Upon purchasing an EV service contract, it’s simple for consumers to take advantage of the coverage. All they need to do is take the contract to the dealership, and they will be able to begin enjoying the benefits.
Electric Vehicle Service Contracts Made Simple with The ACE Group
If you’re interested in increasing the number of electric vehicle service contracts your dealership sells, you’re in the right place. The ACE Group has the expertise and experience to help your dealership increase sales.
We have helped hundreds of dealerships increase their EV service contract sales by creating effective and easy-to-use contracts.
Ready to get started? Contact us today for more information.