Running a dealership is a competitive position. Many companies offer finance and insurance options, but The ACE group has made it a little simpler through partnerships with companies that provide the best deals for dealership owners as well as auto dealer loyalty programs.
Benefits of an Auto Dealer Loyalty Program
While the auto industry is quite the lucrative one, dealerships know that most of their profits come from returning customers who have leased and/or purchased a car from them in the past. One of the best ways to keep these customers coming back for more is through auto dealer loyalty programs that reward consumers for purchases, leases, maintenance work, etc.
If you have yet to implement some sort of dealer loyalty program into your business strategy, you might want to reconsider. After all, studies have shown that 75% of consumers say that they favor companies that offer special rewards and incentives, while 58.7% state that earning rewards and loyalty points are one of the most valued aspects of their shopping experience.
Partner Showcase: Fidelis PPM
Part of running an auto dealership is making sure your customers are covered when it comes to maintaining their new vehicle. Certain companies provide dealerships with pre-paid maintenance packages, effectively increasing customer acquisition and retention, while other companies help dealerships with customer retention by providing them auto dealer loyalty program opportunities.
Fidelis PPM is a dealership-led maintenance company that provides pre-paid maintenance packages to dealerships. Their packages are completely customized based on what the dealership needs and testimonials sing their praises for boosting customer retention and revenue generation. They also offer both self-funded and reinsured maintenance programs.
How Does it Work?
Fidelis is dealership-led; automotive dealerships contact Fidelis and guide them in building a pre-paid maintenance package. Dealerships can choose what options they want to include—for example, what repairs they want to include in a vehicle’s sale offer. Dealers can choose a pre-paid package (where dealers pay a set amount to cover the cost of maintenance to their vehicles) or a reinsured package.
With a pre-paid package, customers will have confidence in knowing their maintenance costs will be rolled into their monthly car payments. This also boosts customer retention as they will then return to the dealership for maintenance.
How can The ACE Group Help?
The ACE Group can act as your middleman when choosing a maintenance company. Let The ACE Group connect you with the right company for your dealership.
Contact us today to get started.