Among car dealers, there’s a certain mythos that surrounds the abilities of successful salespeople. They have to be extremely knowledgeable and great with people and generally care about their customers.
While that kind of employee is still a phenomenal asset for any dealership, technology has also grown to play a central role. Understand which types can drive the most profits, and your dealership will perform better than ever.
3 Ways Technology Is Driving Dealership Profits
Fortunately, if you invest in the following three technologies, your salespeople and the rest of your staff will have a much easier time bringing in greater profits.
1. F&I Offerings
Although F&I departments can represent major sources of profit for car dealerships, they often don’t live up to their potential. Ask any customer who hasn’t bought a car recently, and they’ll tell you that their impression of the F&I department is that it usually involves a boring presentation.
Technology is changing that though, and with it, helping F&I departments become the reliable profit centers they’ve always promised.
Specifically, Darwin Automotive, a Finance Menu Platform has found a lot of popularity in recent years for their ability to revamp F&I presentations into interactive conversations between the dealership and its customers. This includes an intuitive platform that both parties can use to make the best decisions.
If you’d like to try this platform for yourself, feel free to contact us in order to use our Darwin Menu Coupon Code.
2. Real-Time Metrics
The world-famous business consultant and author, Peter Drucker, once said, “What gets measured gets improved.”
If we take his advice, then it follows that you must be able to measure every source of profit in your dealership in order to improve it.
So, if your dealership is lacking in a certain area, it might be time to invest in some reporting technology that will help you measure what results you’re getting relative to your efforts. At that point, you’ll know where your problems are stemming from and have a better idea of what improvements must be made.
For example, in your F&I department, are your customers cutting things short before your employee even has a chance to explain your offerings’ benefits? Are they uninterested in a specific class of product?
While employee feedback is important, there is no substitute for objective, technology-driven analytics delivered by a reporting platform.
3. A Customer Relationship Management System for All Channels
These days, customers may contact your dealership any number of ways.
Many will still walk right on to your lot.
However, if you’re using different channels to market your company, they might also email you, contact you through social media, fill out a form on your site, complete a landing page, and much more. Of course, many probably still call, too.
Your service and F&I departments need to manage their contacts, as well.
An auto dealer CRM will make it easy to integrate your digital and traditional channels, so you’re always able to track your leads and customers.
Utilizing Technology to Drive Greater Profits at Your Dealership
Whether you want to learn more about the product before using our Darwin Menu coupon code or you have questions about any of the other technologies covered above, we’d love to help.
Please contact us and let’s talk about how better technology can better serve your unique dealership.