75% of millennials and 92% of Gen Z are planning to buy their own vehicle in the future; with that to consider, this is a market with great potential for auto dealers to engage with. It’s important to find out what your target audience wants and values, but before you do anything, you need to figure out how to reach them.

Here are a few successful ways to market to a younger audience in the automotive industry:

Strengthen Your Digital Presence

Millennials and Gen Z spend a long time planning and researching online before they buy a product or service. Therefore, it is essential to have a robust online presence that consistently communicates to your target audience.

It’s ideal for you to curate content that connects to your customers. Be authentic and strive to create posts that build familiarity and trust between you and them.

It can be outside the traditional sponsored posts and ads, too—you can use campaigns, taglines, and even email marketing to reach the younger audience.

Sell the Experience

To get the attention of younger markets, it is best to highlight the experience that comes along with your product or service. The technicalities and product features can only do so much to successfully sell your automotive products.

Millennials and Gen Z have greater opportunities to look for alternatives online with a swift click. It’s not enough to show them a flashy new feature or product—it has to be practical and useful, too.

So, instead of talking about new vehicle features at face value, take the time to explain how your product will be regularly integrated into their lifestyle. Emphasize that it can and will benefit them in their daily lives. Paint a picture and sell the experience exclusive to your brand.

Provide Them with Options

It’s important to take into consideration that the oldest millennials are approaching their 40’s, while Gen Z are reaching their mid-20s. This means that you must keep in mind their financial capabilities and provide them with affordable, practical options.

Giving them a range of choices that fits their needs, budget, and lifestyle would show that your company is interested in finding the best quality automotive product for them. Younger audiences tend to appreciate how companies engage and communicate with them.

Boost Your Customer Satisfaction

The ACE Group offers unique products for your sellers, providing better options for your customers. Younger generations will appreciate the flexibility and excellent coverage that comes along with working with ACE.

Ready to provide your dealers with the right training for the job? Contact The ACE Group today!

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