3 End of the year tips for finishing strong
Three quarters are now history and the only thing that matters now is your ability to finish the 4th quarter strong. It’s make-it-or-break-it time for car dealerships.
Here are some tips for your dealership to maximize year-end sales. It’s time to get busy.
1. Keep capturing high-quality leads
Capitalize on every opportunity to attract high-quality leads. Maximize the value of your digital brand to achieve maximum visibility. Therefore, ensure you’re combining paid and organic media where shoppers are looking for you. As a result gain more traction and gain more high-quality leads.
2. Maximize the power of reviews
Approximately 8 out of 10 shoppers rely on online reviews to make car buying decisions. It’s important to manage reviews of your vehicles and your dealership carefully.
Ask past customers to review your inventory, post photos and review the cars they purchased. Follow reviews from third-party sites and share them on your site and social media. By leveraging expert reviews you can ensure consumers feel comfortable being an early adopter for the 2019 models. Dealership reviews ensure they trust buying from you and not a competitor.
3. Highlight the Value of Your Online Inventory
Digital is an integral part of the car shopper’s research and dealerships need to ensure that digital vehicle detail pages (VDP) tell the full story of 2019 models. The digital VDP is a competitive asset that drives customers to the lot. In the age of Instagram and YouTube, your VDP needs to feature striking visuals and video. First of all, make sure the unique features of the car, whether they be a lift kit or chrome finish handles, appear early enough in the photo order. Secondly, impactful photos paired with well-written content that sells the vehicle, instead of listing features like a catalog, can really make the difference. Lastly, don’t count on your manufacturer alone to tell the story of the new model year. Moreover, highlight key differences from the 2018’s for the enthusiastic buyer, while ensuring the best features stand out clearly for first-time new car shoppers.
For more tips and tools for maximizing every opportunity at your dealership visit The ACE Group.